Allegro — Hockey
ClientAllegroAImetaUNIT
A director-led AI unit — built to deliver the highest quality, on deadline, in the dynamics of the advertising pipeline.
We don't replace artists. We expand what they can do.
We bring the same people into a new process: DoPs, production designers, costume designers, producers — and add AI to the craft they already have. We don't compete with post houses or production companies. We complete the process, so every stage of production belongs to the people most competent to run it.
We can already create anything in AI. Tomorrow, like today, we'll make only what makes sense — because our job is to propose the most quality, optimal solution. AI is a tool. And the tool was never the point — and never will be.
The humans you trusted. The humans who delivered. The humans who stood beside you for every win. The humans who saved it. The humans who dreamed it up. The humans who made it. metaUNIT is your humans — stronger than ever. For you.
More than a supplier.
A creative hub.
We build tools, we share them, and we teach people how to use them. What we learned yesterday, we pass on today, to build a better tomorrow. Responsibly.
metaUNIT is built together with Moon Films and Watchout Studio — production houses and a unit growing side by side, sharing competencies, legal tools, pipeline and trained people: filmmakers, producers and production managers, and the production designers and costume designers you already know. The same specialists who always ran the client's process still run it. We only change the tools.
But the ecosystem doesn't stop at these partnerships. We share our tools with post houses too — a process only works when everyone inside it has the same instruments. And we build new ones for our clients: automations that take the friction out of production, made for the way their work actually runs.
That is what makes us something other than a vendor or an executor. We teach, we pass on what we learn, we bring people in. metaUNIT is a creative hub — a place where creative people find their footing in a new, meta reality. The craft doesn't change. The ground under it does — and nobody should have to cross it alone.
Built by filmmakers.
Powered by AI.
metaUNIT uses new technology on a newly built workflow — made by the people whose skills our clients already used and trusted.
We work with production designers, costume designers, DoPs and post houses. AI didn't replace them — it joined them.
metaUNIT's core is a team working directly with the director — the closest, most direct collaboration, with communication already worked out. That's why it works.
We work with post houses. We didn't come to fight for every project — we came to lead on quality and point the direction.
We work only on full-generative AI shots, and only inside a real production system — production house, post-production and the right specialists. Safety held by an AI-trained crew of experienced producers. Exactly like a normal shoot.
We're not AI enthusiasts. We're professionals who expanded our skills to deliver the highest quality with the latest technology.
You can't use AI effectively in the old process. Centralized decisions, communication and true partnership make quality collaboration possible — we build in-house tools we share with partners, plus pro-bono education for the industry.
We're the creators who have worked with you for years. Knowing your needs, your standards, and the hard parts of the production process, we built a workflow that gives our clients the same skills — and the same people — they have always relied on. Now powered by AI.
Filmmaking was always a director's unit. When the industry forgot that for a moment, we showed up — not to compete with post houses or other "AI creators." We offer something else. We offer what we always have: good films, campaigns that work, stories with real quality — and the same people. The only difference is tools more powerful than ever before.
Brief, concept and the director's take — before a single frame exists.
References, boards and locked visual language for the whole film.
Full-generative shots, directed and supervised like a real shoot.
Cut, timing and performance — where the film actually happens.
Colour, sound and finishing with the post houses you already trust.
All formats and cutdowns, on the advertising pipeline's deadlines.
You can reach us through Moon Films or Watchout Studio.
Competencies centralized above company lines: we share our tools, our process and what we learn — because the industry gets better when nobody builds it alone.